Goals

Alteneiji General Trading aims to make the UAE free of chemicals and plastics by promoting organic and eco-friendly products and lifestyles. Our main goals are:

Provide UAE residents with access to high-quality organic and natural products for home care, personal care, food, Handcrafted Furniture and more. We want to offer healthy and sustainable alternatives to mainstream chemical-based consumer goods.

Educate people in the UAE about the benefits of going organic and using natural products. We aim to spread awareness about how reducing exposure to chemicals and plastics can improve health, support local eco-systems, and preserve the environment for future generations.

Encourage UAE residents to adopt more eco-friendly habits in their daily lives. We want to motivate people to reduce waste, conserve resources like water and electricity, and make green choices as consumers.

Work with schools, universities, businesses and government entities to implement green initiatives and sustainability programs across the UAE. We hope to collaborate to make organic, plastic-free living accessible and mainstream.

Develop the market for organic and natural products produced locally within the UAE and GCC region. We want to boost food and product security by supporting local organic farmers, manufacturers and innovators.

Achieve a significant reduction in the usage of single-use plastics across the UAE. We aim to offer alternatives and raise awareness about plastic pollution and waste.

Our ultimate goal is to transform the UAE into a global leader and model for organic, eco-friendly and sustainable living, in line with the vision of the country's wise leadership. We believe this will lead to a cleaner, greener, and healthier future for Emiratis and residents.