Motivation and Inspiration

Founder Maryam Alteneiji is inspired by the visionary leadership of Sheikh Zayed bin Sultan Al Nahyan and the current UAE leadership's commitment to sustainability. Their vision motivates Alteneiji General Trading to make the UAE a model for environmental stewardship.

I am deeply inspired by the visionary leadership of the late Sheikh Zayed bin Sultan Al Nahyan, the founding father of the United Arab Emirates. His commitment to environmental protection and sustainability has had an enormous influence on me. Under his guidance, the UAE began an ambitious program of environmental initiatives, including the creation of nature reserves, massive reforestation projects, and efforts to protect endangered species.

Sheikh Zayed recognized that the environment and economy go hand in hand - we cannot have a strong economy without a healthy environment. He famously said "He who does not have a caring attitude for the environment does not have a caring attitude for his own community." This perspective drives my business philosophy.

I am also inspired by the current leadership of the UAE, His Highness Sheikh Mohammed bin Zayed Al Nahyan and His Highness Sheikh Mohammed bin Rashid Al Maktoum. They have continued Sheikh Zayed's legacy, making sustainability a key priority through visionary programs like the UAE Green Vision 2028 and the UAE Green Growth Strategy.

These great leaders motivate me to do my part to make the UAE a global model for environmental stewardship and sustainable living. Their words push me to work harder each day to build an eco-friendly business that provides healthy, organic products to the community. I strive to honor their legacy through my commitment to green business practices.

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